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Global Marketing and Advertising: Understanding Cultural Paradoxes, by Marieke de Mooij
Free Ebook Global Marketing and Advertising: Understanding Cultural Paradoxes, by Marieke de Mooij
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
- Sales Rank: #79231 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2013-09-11
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.00" w x .75" l, 1.40 pounds
- Binding: Paperback
- 416 pages
- Used Book in Good Condition
Review
"This book covers the material without belaboring the point. It is perfect for a liberal arts course. It is well-organized, clearly written, and interesting. It is also the right length. "--Christine M. Von Der Haar (06/19/2013)
I love all of the advertising examples and the variety of photos of advertising from all over the world."--Deborah DeLong (06/19/2013)
"The incorporation of culture and marketing theory in one cohesive text."--Patrice Prusko Torcivia (06/19/2013)
"This book covers the material without belaboring the point. It is perfect for a liberal arts course. It is well-organized, clearly written, and interesting. It is also the right length. "--Christine M. Von Der Haar (06/19/2013)
"The incorporation of culture and marketing theory in one cohesive text."--Patrice Prusko Torcivia (06/19/2013)
-This book covers the material without belaboring the point. It is perfect for a liberal arts course. It is well-organized, clearly written, and interesting. It is also the right length. ---Christine M. Von Der Haar (06/19/2013)
-The incorporation of culture and marketing theory in one cohesive text.---Patrice Prusko Torcivia (06/19/2013)
I love all of the advertising examples and the variety of photos of advertising from all over the world."--Deborah DeLong (06/19/2013)
Review
"This book covers the material without belaboring the point. It is perfect for a liberal arts course. It is well-organized, clearly written, and interesting. It is also the right length. " (Christine M. Von Der Haar 2013-06-19)
I love all of the advertising examples and the variety of photos of advertising from all over the world." (Deborah DeLong 2013-06-19)
"The incorporation of culture and marketing theory in one cohesive text." (Patrice Prusko Torcivia 2013-06-19)
About the Author
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Kindle
By Elena de Affonseca
The book itself is fine. The problem I'm facing is navigating through the pages, especially skipping to different chapters. MOST of the time, the book freezes, does not respond, and I am forced to close out and reopen it. Once reopened, it takes three to four tries to go to the chapter that I wish to read. When I access this on my laptop, it's a little easier to navigate, but it's still a bit annoying to not be able to scroll normally, only page by page, and it's slow loading.
In normal books, this usually isn't a problem because you read it all the way through once. For a college textbook, since flipping back and forth throughout the book is crucial, it becomes a problem. I am studying online at a university in the US from Brazil in order to be with my father through some difficult times this semester. This means the eTextbook is my lifeline. I don't have access to physical books, and I don't have other students who could help me the way they could in a traditional classroom setting. So far, I have been able to get by studying for the exams, but the added pressure of not knowing if my book will open doesn't help!
Compared to the other eTextbook I have on Chegg, this is not a good layout.
0 of 0 people found the following review helpful.
Three Stars
By smarty
not a must buy for educational material!
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
good condition taking into account the price
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